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Privacy Policy

Last Updated: 26 May 2026

Lansdown AI ("Lansdown AI", "we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website (www.lansdown.ai). Please read this policy carefully to understand our views and practices regarding your personal information and how we will treat it.

Who We Are

Lansdown AI is a trading name of DEKL Ltd, a company registered in England and Wales (company number 15343695), with its registered office at Accounting Solutions, 2 Northside, Wells Road, Chilcompton, Radstock, BA3 4ET. DEKL Ltd is the data controller responsible for your personal data.

If you have any questions about this Privacy Policy or our practices, you can contact us at: hello@lansdown.ai

Information We Collect

1. Information collected automatically

Our website does not use tracking cookies and does not collect personal data for advertising or profiling. When you visit the website, limited technical information is processed in order to serve the site to you and to understand, in aggregate, how it is used:

  • Your IP address and general location, as a routine part of delivering the website over the internet
  • Basic information about your browser and device
  • The pages you view, on an aggregate, non-identifying basis

We use a privacy-focused analytics tool (Cloudflare Web Analytics) to understand how our website is used. It does not use cookies, does not collect personal data, and does not track you across other websites.

2. Information you provide to us

When you contact us or book a call through our website, you may provide personal data including:

  • Name
  • Email address
  • Telephone number
  • Your organisation and role
  • Any information you choose to share about your business when arranging or holding a call

How We Collect Booking Information

When you book a call with us, you are directed to a third-party scheduling provider that we use to manage bookings. The information you provide when booking, such as your name, email address, telephone number, and chosen appointment time, is collected and stored by that provider on our behalf, and is used to arrange and manage your call.

Booking information is only shared with the scheduling provider when you choose to book a call. Simply visiting our website does not send any booking data to it.

How We Use Your Information

We process your personal data for the following purposes:

  • To respond to you and provide our services: to answer enquiries, arrange and hold calls, and deliver services you have requested or agreed.
  • To understand and improve our website: to see, in aggregate, how the website is used and to improve its content and functionality.
  • To communicate with you: to send information relevant to an enquiry or engagement. We will only send marketing communications with your consent.
  • For security: to protect the website against unauthorised access or misuse.
  • For legal compliance: to comply with applicable laws and respond to lawful requests.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

  • The right to be informed: to know how your data is collected and used.
  • The right of access: to request a copy of the personal data we hold about you.
  • The right to rectification: to have inaccurate or incomplete data corrected.
  • The right to erasure: to request deletion of your data in certain circumstances.
  • The right to restrict processing: to limit how your data is processed.
  • The right to data portability: to obtain and reuse your data.
  • The right to object: to object to certain types of processing.
  • Rights regarding automated decision-making: not to be subject to decisions based solely on automated processing.

To exercise any of these rights, please contact us at hello@lansdown.ai.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.

Service Providers

We use a small number of third-party service providers to operate our business and our website. These include providers who host and deliver our website and provide privacy-focused, cookieless website analytics (Cloudflare), a provider who manages the scheduling of booked calls, and providers who handle our email and business communications.

Where these providers process personal data, they do so on our behalf and only in accordance with our instructions.

Data Transfers

Some of the third-party services we use to operate our website and manage bookings may store or process your personal data outside the United Kingdom, including in countries such as the United States. Where your data is transferred outside the UK, we take steps to ensure it receives a level of protection consistent with UK data protection law, for example through the use of approved safeguards such as the UK International Data Transfer Agreement or equivalent contractual protections.

Cookies

Our website uses only the cookies strictly necessary for it to function. We do not use advertising, profiling, or tracking cookies, and our website analytics do not rely on cookies. Because we do not set non-essential cookies, our website does not require a cookie consent banner.

If you choose to book a call, you are directed to a third-party scheduling provider, which may set its own cookies on its own platform. That activity is governed by that provider's own privacy and cookie practices.

Third-Party Links

Our website may contain links to third-party websites, including documents and pages belonging to DEKL Ltd. We are not responsible for the privacy practices or content of external sites. Please review the privacy policy of any website you visit.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal data against unauthorised access, use, or disclosure. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.

Data Retention

We keep personal data only for as long as necessary for the purposes set out in this policy, or as required to meet legal obligations. Enquiry and booking information is retained for the duration of any resulting engagement and for a reasonable period afterwards, then deleted.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

Contact

For any questions about this Privacy Policy or your personal data:

Lansdown AI (a trading name of DEKL Ltd)
Email: hello@lansdown.ai
Website: www.lansdown.ai